Soozed, CC-BY 2.0

There are many brainstorming methods (including bodystorming, p.30, brainwriting 6-3-5, p.32 and group passing, p.82) that are each useful in different circumstances. However, sometimes it can be difficult for people in a group setting to generate ideas. This may be because people are too stuck in current ways of thinking, or they might be concerned about being judged by others for the ideas they propose. Giving people the permission to come up with their worst possible ideas creates a playful, safe environment and helps to get a brainstorming session off to a good start. Ideas might build on each other during the process, and it is indeed possible to generate an idea or way of thinking about the problem that can be fed back into the design process. Managers that have used this method with their teams report that it outperforms by far any other brainstorming method (Dorf, 2017), largely because of its ability to energise a room and enable lateral thinking.

Continued on pages 176–177 of Design. Think. Make. Break. Repeat.