Thirdblade Photography, CC-BY 2.0

Often in idea generation there comes a point where all the obvious ideas have been explored and the designer gets stuck; coming up with additional ideas becomes an uphill slog. At this point, we can turn to lateral thinking techniques to help shake us loose f rom our patterns of thinking. Forced association is one of these lateral thinking techniques.

Continued on pages 78–79 of Design. Think. Make. Break. Repeat.