U.S. Fish and Wildlife Service Southeast Region, CC-BY 2.0

Contextual observation can be used to study people’s behaviour in different environments, such as workplaces, homes, public spaces and so on. Experiences in real life don’t happen in a vacuum, and contextual observation takes into account the range of external factors that can influence people’s behaviour, such as environmental, temporal and social factors.

Continued on pages 50–51 of Design. Think. Make. Break. Repeat.