Rawpixel.com, Public Domain Dedication (CC0)

A user journey map is a way of presenting and describing every important step of a complex experience in a single overview. It includes what the user is doing, thinking and feeling, and also indicates what physical or technological infrastructure is supporting them along the way. User journey maps are useful when designing complex experiences like banking, healthcare or public transport. In combination with service blueprints (p.140), they can help to capture or design a system in its entirety.

Continued on pages 162–163 of Design. Think. Make. Break. Repeat.